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CRU’s 16th World Steel Conference

Tue, 23 Mar - Thu, 25 Mar 2010

Egypt

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23-25 March 2010, Maritim Jolie Ville,
Royal Peninsula Hotel & Resort

A new decade brings new challenges. How will China's influence on global raw material and finished steel markets evolve and where are the next hot-spots for world steel?

Why attend CRU’s 16th World Steel Conference?

Hear CRU's predictions on demand and supply for 2010 and beyond
Identify key challenges in order to plan your company strategies
Understand restraints and opportunities due to recent market collapse
● Gain a good general insight into the worldwide steel industry by
learning about key aspects including raw materials, steel mills, finished
products, end-users, pricing and risks, and developing markets
● Network with senior level delegates from around the world


23 March 2010

08:00 Field Trip to Ezz Steel Dekheila

17:00 Registration desk opens

18:00 Welcome reception

24 March 2010

09:00 Chairperson’s opening address

Keynote Session - Regional Outlooks

09:10 Analyzing the Middle East steel industry and Ezz Steel’s
strategy
George Matta, Chief Marketing Officer, Ezz Steel, EGYPT

09:30 Exploring Arcelor Mittal strategy
Bill Scotting, Executive Vice President, Head of Strategy, Arcelor
Mittal, UK*

09:50 Analysing the next hotspots for the world steel industry
Zhang Shengsheng, Vice President, Laiwu Steel Group, CHINA

10:10 Russian steel industry outlook for 2010-2011
Kirill Zhilyaev, Chief Analyst, Evraz Holding, RUSSIA

10:30 Challenges and constraints for Indian steel makers in the domestic
and international markets
Senior Executive, Essar Steel, INDIA

10:50 Questions and Answers – Keynote Session

11:00 Refreshment and networking break

Long Products

11:30 Exploring the Middle East long products market – what is
the outlook in 2010 and beyond?
Gregor Munstermann, Chief Executive Officer, Emirates Steel
Industries, UAE

11:50 Analysing the MENA construction market – a contractor’s
perspective
Speaker to be announced

12:10 CRU outlook – global long products market analysis
John Kovacs, Principal Consultant, Steel, CRU Analysis, UK

12:30 Questions and Answers – Long Products

Carbon Abatement and the Steel Industry

12:35 After Copenhagen: challenges and opportunities for the steel
industry
Christopher Beauman, Senior Adviser, European Bank for
Reconstruction and Development, UK

12:55 Questions and Answers – Carbon Abatement

13:00 Lunch

Flat Products

14:25 Supply and demand outlook in the steel plate market – traditional
and nascent markets
Dr. Günter Luxenburger, Director Sales & Marketing, Dillinger Hütte,
GERMANY

14:45 Emerging market – focus on Turkey’s domestic fl at product supply
and demand
Semih Elmaagaeli, General Manager, Assan Steel Co Inc, TURKEY

15:05 CRU’s outlook – global fl at product market analysis
Chris Houlden, Principal Consultant - Steel, CRU Analysis, UK

15:25 Automotive markets – developed vs. developing world market
outlook
Pete Kelly, Senior Director, European Forecasting, J.D. Power and
Associates, UK

15:50 Questions and Answers – Flat Products

16:00 Refreshment and networking break

16:30 Analysing the galvanised steel markets in the Middle East
Abu Bucker Husain, Chief Operating Officer, Al Ghurair Iron & Steel
LLC, ABU DHABI

Tube and Pipe

16:50 OCTG and line pipe markets
Duncan Pell, Commercial Director, Interpipe, UKRAINE

17:10 Middle East OCTG demand fundamentals and new projects
Khalil Al Gannas, Chairman, Jubail Energy Services Company, SAUDI
ARABIA
John Blomberg, Senior Trader, Duferco, SWITZERLAND

17:30 Questions and Answers – Tube and Pipe

17:40 Close of day 1

18:30 Gala dinner hosted by Ezz Steel

25 March 2010

Keynote Session – Investment, Consolidation and Outlook

09:00 Chairperson’s opening remarks

09:10 Decoupled from the global economy? MENA growth in an uncertain
2010
Simon Kitchen, Senior Economist, EFG Hermes, EGYPT

09:35 OECD steel market outlook
Anthony de Carvalho, Administrator, Steel Unit, OECD Directorate for
Science, Technology and Industry, FRANCE

10:00 Project finance in the current environment
Stephen Pope, Chief Financial Offi cer, Emirates Steel Industries, UAE

10:25 The impact of the economic crisis on project finance and M&A in
the steel industry and what this has meant to steel companies and
investors
Robert M Miller, Chief Executive Officer, Miller Mathis & Co, USA

10:50 Steel industry consolidation in the MENA region
Philip Tomlinson, Managing Consultant, CRU Strategies, UK

11:10 Questions and Answers – Keynote Session

11:20 Refreshment break

Raw Materials and Steel Making Costs

11:50 Analysing the iron ore market
Jose Luiz Amarante, Head of Marketing Intelligence & Customer
Development Iron Ore, Anglo American, BRAZIL

12:10 CRU’s outlook – iron ore and coking coal
Andrew Todd, Senior Consultant, Steel Raw Materials, CRU Analysis,
UK

12:30 Steel industry production costs
Ming He, Senior Consultant, Steel Costs, CRU Analysis, CHINA

12:50 Exploring the DRI market
Thomas M. Scarnati, Manager, Marketing & Sales, Tenova HYL,
MEXICO

13:10 Questions and Answers – Raw Materials

13:20 Lunch followed by close of conference

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